Baseline is what I like to call a brand design platform. You start by creating a brand guide in a few easy steps that automatically take care of a lot of the heavy lifting usually involved with creating a brand guide. For example, it extracts all the colors from a logo and presents it to you for confirmation.
Once your brand guide is ready to go, you can start designing branded content with a single click of a button. Baseline has a lot of pre-made templates to choose from. All you have to do is select the one you would like to use, and Baseline will apply your brand (logos, colors, typography, etc.) to the template, giving you an automatically on-brand design. Then, all you have to do is modify the text, and you are ready to go.
In this example, we select a template, then choose and apply the Netflix brand to it. The result is a Netflix branded design without us having to do anything. All we have to do now is edit the text. It couldn't be any simpler.
Having Baseline apply your brand like that saves a lot of time since you don't have to adjust the whole design to your brand, which can be a tedious process.
It's still early days, so the template collection is rapidly growing, but that's not all. It also comes with vector illustrations that also automatically apply your brand to them when used. Also included are thousands of stock photos, device mockups like iPhone and Macbook with easy to replace screens to show off your app or website, and you can, of course, upload your own assets to use.